Collateral and Content Development

Our approach brings together the right ingredients for on-point content. We blend creativity, best practices, an in-depth messaging framework, and domain expertise to deliver pointed, targeted pieces.

AMD Written Case Studies


OBJECTIVE
Produce case studies, highlighting how the latest advances in AMD technology helped enable customer innovation and success across a broad spectrum of industry applications.

OBJECTIVE
Produce case studies, highlighting how the latest advances in AMD technology helped enable customer innovation and success across a broad spectrum of industry applications.

SOLUTION
Assist with the creation of a streamlined workflow to facilitate efficient production of web-optimized PDFs, assets for online versions, and social media assets for amplification.

BENEFITS
1. Producing over 250 high-quality case studies to date
2. Reproducible process promoted internally and by business units to produce case studies for their respective product lines



Dell Technologies and NVIDIA Solution Brief


OBJECTIVE
Educate the retail market on AI use cases and ready-to-deploy Dell Technologies and NVIDIA solutions for AI including for intelligent store and supply chain applications.

OBJECTIVE
Educate the retail market on AI use cases and ready-to-deploy Dell Technologies and NVIDIA solutions for AI including for intelligent store and supply chain applications.

SOLUTION
Work with key stakeholders to develop a solution brief detailing the key attributes of the Dell Technologies and NVIDIA AI solution for retail.

BENEFITS
1. Created a marketing piece to educate C-level execs, developers, & data scientists in the retail sector
2. Provided in a format that can be easily shared and distributed across channels and platforms



Dell Technologies Infographic and Sales Reference Guide


OBJECTIVE
Provide marketing promotion and sales enablement tools for Microsoft Azure Services from Dell.

OBJECTIVE
Provide marketing promotion and sales enablement tools for Microsoft Azure Services from Dell.

SOLUTION
Develop a customer-facing infographic and an interactive sales reference guide as a companion piece providing additional details for sales team engagement with customers.

BENEFITS
1. Infographic provides customers with key messaging
2. Interactive reference guide provides sales team with more in-depth information when engaging customers



Digital Media

Engage your target audience with high-impact digital content. Services include full media production, script writing, animations, and more.

AMD Video Case Study


OBJECTIVE
Produce a video case study within an accelerated timeline to align with an important AI product release.

OBJECTIVE
Produce a video case study within an accelerated timeline to align with an important AI product release.

SOLUTION
Work closely with AMD project team to coordinate a location shoot within an extremely narrow window. Produce final cut within days of the shoot.

BENEFITS
1. Accelerated production of high-quality video and amplification assets
2. Rapid delivery ensuring timely availability and maximum views



Direct Mail

Direct mail is alive and well. 70% of Americans say traditional mail is more personal than the internet, according to the Direct Marketing Association.

Assets for HP video mailer. Title: Power through work. Featuring outer box, video mailer, letter, email, and registration form.

HP Partner Video Mailer


OBJECTIVE
HP and its partner wanted to reach influential decision-makers to showcase their new line-up of workstations. They needed a tool to get through the gatekeepers to main decision makers.

OBJECTIVE
HP and its partner wanted to reach influential decision-makers to showcase their new line-up of workstations. They needed a tool to get through the gatekeepers to main decision makers.

SOLUTION
Deliver a powerful combination of audio, video and print, through video mailers to engage audience in ways traditional marketing media cannot.

BENEFITS
1. Improved engagement rates with 13% response
2. Made a lasting impact
3. Captivated the audience and kept them entertained while giving valuable information about HP products.



Event Support

Maximize your event ROI from planning to post-show communications and everywhere in between.

Event Virtual Brand Awareness


OBJECTIVE
Develop a virtual event marketing strategy focused on flexible and interactive ways to reach and engage a wider digital audience around brand awareness and common goals.

OBJECTIVE
Develop a virtual event marketing strategy focused on flexible and interactive ways to reach and engage a wider digital audience around brand awareness and common goals.

SOLUTION
Help navigate options in virtual platforms, their functionalities, and available resources. Use social media posts, email newsletters, and engaging teaser videos to trigger interest and build excitement around event. Develop interactive event deliverables where attendees can explore sessions, learn about speakers, and begin networking, to increase early engagement.

BENEFITS
1. Drive more engagement through greater accessibility at a minimal cost
2. Reduce risks, increase flexibility and improve content delivery
3. Easier to collect more accurate data to improve analysis



Email and thank you page for AMD Virtual Happy Hour event

Event Brand/Partner Awareness


OBJECTIVE
Create event guidelines and develop tools for the purpose of gaining insight into brand partnerships, awareness, recall, sentiment, loyalty, advocacy, and competitive strengths and weaknesses.

OBJECTIVE
Create event guidelines and develop tools for the purpose of gaining insight into brand partnerships, awareness, recall, sentiment, loyalty, advocacy, and competitive strengths and weaknesses.

SOLUTION
Align company and partner goals to gain access to resources, expertise, and audiences they otherwise wouldn't. Develop a collaborative approach that allows them to expand their reach, boost brand awareness, and create stronger event ROI through shared costs and increased value for attendees.

BENEFITS
1. Provide a platform to help brands achieve their business goals
2. Create innovative and unique solutions to offer customers



Event Lead Generation


OBJECTIVE
Provide an event toolkit tailored for the purpose of connecting with potential clients, fostering relationships and most importantly, generating valuable leads.

OBJECTIVE
Provide an event toolkit tailored for the purpose of connecting with potential clients, fostering relationships and most importantly, generating valuable leads.

SOLUTION
Work closely with client to define clear objectives for lead generation by understanding what they want to achieve, whether it's collecting contact information, scheduling follow-up meetings, or closing direct sales.

BENEFITS
1. Establish the type of event that can offer the most lead generation potential
2. Defined and proven strategies for effective implementation
3. Gain deeper understanding of best ways to maximize lead-generation effort



Assets for HP video mailer and Play 5 for spin wheel. Title: Z by HP Laptops. Featuring outer box, video mailer, email and registration form, landing page, and Play 5 for spin prize wheel.

Fulfillment Services

Get the details right with our end-to-end fulfillment and procurement services for your promotional campaigns and events.

image of person taping shipping package, with packaging materials on the desk.

Promotional Campaigns/Events


It’s all in the details. Concept offers end-to-end fulfillment and procurement services for your promotional campaigns and events.

Storage warehouse for promotional and event materials

Kitting and Mailing Services

Promotional Giveaways



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Let's work together to maximize your ROI with innovative marketing solutions.