We work with you to listen to audience needs and to map out a campaign strategy. Concept supports your team by developing Marketing Briefs—proposals that you can take to your broader team. We make it a point to understand your objectives, and that of sales (foot-in-door to general awareness)

It is important to lay the groundwork with solid content. Concept can help to create the assets needed support the initiative from collateral to web to apps to videos.

With the foundational content in place, it is now time to guide leads towards it and to create general awareness amongst the audience. Tactics include events, webinars, social media, SEO, digital advertising on industry blogs, email, and video targeting.

The best method for nurturing leads is one-to-one direct marketing. Single or Multi-Touch strategies include: 3D mailers, video mailer, slider mailer, postcards, telemarketing, email, web pages.

After all the energy invested in cultivating leads, it is imperative that your sales team be equipped with the tools to complete the job. Sales-facing "toolkits" include sales plays, slide decks, sales training videos, customer-facing material and more.

Follow-up is a necessary but all too often ignored step in the marketing cycle. Whether it be an event, a direct mail campaign, or a sales call, the follow-up is an critical opportunity to gauge resonance with your audience.

Post-campaign analytics provide crucial information on not only the results of the campaign but direction on how to plan the next campaign. This is a marketing team's best opportunity to listen to the sales team and make adjustments as necessary.